Okay, does anybody notice that the McDonald’s “Chicken Breast Strips” commercials are on the air way too much? Kind of ridiculous – “Ooh, look, real chicken meat!” – as if that makes it healthier (it’s still fried chicken; a McChicken without the bread, lettuce, and mayo). I’ll likely end up eating this latest item, but do I have to see the commercial twice in a row? (okay, not exactly; in between was a car ad or something).
Then, there’s the weird Buick Rainier ad. It’s weird for a lot of reasons. First, odd name for a minivan/SUV hybrid. Second, the ghost character who comes forth to guide the engineers to design this hybrid vehicle – wearing a fedora and nice suit to look like he’s a classic 1950’s Good Olds Guy mascot (umm, yeah, Oldsmobile is a different type of car, I know). Third, the appearance of the head engineer/auto designer, whom I recognize is the actor who plays the lead character for ABC’s “Threat Matrix” (the series about a Dept of Homeland Security special forces unit). By the end of the Buick commercial, the engineer character looks proudly smug, thinking, “Yes, I listened to the ghost, I’ve built it, and they will come!”
Well, I don’t know if people will go for the car or not, or else be confused that this is actually an ad for “Threat Matrix” (which, I could discuss in another blog entry, but suffice it to say that it’s a strange, cheesy show; did anyone hear the joke about it, calling it “Threat Nemo”??? It remains to be seen if the series is more than a joke, but it’s a guilty pleasure right now, just waiting for it to try something really silly, not just be a brazen take on current Homeland Security issues).